In modern times, Augmented Reality or AR has become a powerful engagement tool that businesses are employing in their development products. AR reinvents the way of receiving information and interacts with the customer environment by mixing visuals, audio, and enhanced interactivity.
Companies can gain a foothold over their competition or operate in entirely new niches by offering AR-driven services and products to their customers.
Augmented reality (AR) is one of the transformational technologies that radically impact how users connect with brands. AR is on a continuous improvement curve, and maybe it’s slow progress since its inception decades ago has removed the reluctance in employing augmented reality beyond gaming and entertainment.
Worldwide spending on AR and computer games (VR) continues to grow. According to IDC AR is predicted to surpass $20 billion by 2021 for the buyer sector(link is external), with mobile AR on smartphones and tablets to dominate. Experts forecast that the commercial sector will adopt head-mounted devices like Google Glass or Microsoft HoloLens in retail, transportation, professional services industries, and manufacturing.
Tech industry giants like Microsoft, Apple, and Google recognize AR as a promising technology that’s already yielding profits. These major tech companies are already developing hardware and platforms that allow developers worldwide to make new AR applications.
Why Do Businesses Need AR Mobile Apps?
Augmented Reality is changing the way of mobile marketing completely. Precisely, it’s revolutionizing the way consumers interact with marketing campaigns, products, and establish brand value.
Product-based brands can boost their sales with AR-driven 360º views and interactive experiences where consumers can test products.
Here are some benefits of AR in mobile apps
Improved Product Structure Arrangements
A poor item configuration perpetually harms client appropriation. AR applications have broadly battled with development and motions for the perfect client experience. Since an AR application gives tactile enhancements by including layer(s) of sensations as regular pieces of the world, UX fashioners are confronting a replacement challenge.
Upcoming 5G
There has been a buzz about 5G, which vows to dispense with a substantial lot of the impediments presented by the moderate, low-performing, inert Internet.
According to a report published by Forbes, the arrival of 5G will unlock more opportunities for AR and VR. AR applications need a fast constant condition collaboration and responsiveness, even as ground-breaking gadgets and programming to cause everything to occur.
The continuous section will significantly improve with the 5G rollout because it will encourage quick offering encounters to raise quality and gigantic measures of data being prepared, something that’s unimaginable with the present 4G limit and idleness.
Better Customer Experience
Customers always prefer simplicity and ease-of-use in their shopping process, so having the ability to buy in your pajamas may be a significant win when creating a particular reference to customers.
An AR app will create new ways for your customers to interact with your brand more realistically. For many, which may mean leveraging augmented reality as a way of simplifying the merchandise trial or overall purchase processes.
Consumer Engagement
Sephora, a serious cosmetics retailer, created an app that lets users see what different products will appear as if on their face. Any smartphone user can download the app, and use the phone camera; they can test lipstick shades, eyeshadow, and foundation on their face.
With this, customers are getting virtual makeovers and are more interested in the products. Marketers are improving customer engagement by keeping people entertained on their app for extended periods, enhancing the probabilities of a sale as consumers can uniquely interact with the brand.
Geo-Targeting
Geo-Targeting is a vital feature of AR technology, which is used by many applications to spot locations. Users need to open the app, aim the camera at any surrounding building to know what’s inside, and gain detailed information.
Mobile marketers are achieving new heights by implementing this tool and helping customers find their way into a store by providing streamlined information, encouraging purchase by creating interactive experiences, and collecting meaningful data on demographics and behavior by analyzing who interacted with the app.
Better User engagement
By including augmented reality in your mobile marketing strategy, you’ll boost user engagement. The interactive nature of augmented reality marketing keeps users returning for more. Businesses can improve engagement by using AR marketing to permit users to undertake before they buy. For instance, care company L’Oreal created an app, Style My Hair, that shows users how their hair will take care of using the brand’s products.
Boost retention rate
Another benefit of the interactivity of augmented reality marketing is that users are often retained for extended features. It will be useful in spreading brand awareness and increase monetization opportunities.
Better Personalization
With the proper data, augmented reality allows mobile marketers to supply potential customers a customized experience. Personalization can make an enormous impact on campaign performance, with 59% of shoppers claiming to possess purchased something as a result of customization. Moreover, only 18% of mobile apps are personalized, so this helps businesses to remain different from their competitors.
Improve brand awareness and brand loyalty
Augmented reality may be an excellent way to spread the notice of your brand and build brand loyalty. It is because AR experiences are well-suited for sharing on social media. For instance, Gucci used augmented reality in its app to permit users to undertake different shoes.
Augmented reality also can be a valuable B2B marketing method. For instance, project demos are often shown using AR to offer businesses a far better understanding of what’s on offer.
Conclusion
Maybe the dispatch of the Apple Glasses, XR advancement, and improved geo-area will play a serious role in how we move ahead. When unsure, we aren’t unreasonably high in making future predictions. In this way, nobody can truly realize what exactly will occur within the following five years in AR application advancement.
We will be sure, however, that it’ll convey crisp, vivid encounters, not in the least like anything we’ve seen previously, and is, along these lines, a beneficial contender for considering it among the highlights in your next mobile application. Please connect with us to know more about Why you ought to Include AR Experience in Your Mobile App.