- Global surveys reveal eCommerce companies that publish at least 16 posts per month get 3.5 times higher and qualitatively better traffic than others that post just once or twice weekly. <\/li><\/ul>\n\n\n\n
- Consumer surveys reveal blogs are read by 60 percent buyers before making a final decision. Hence, blogs can swing a customer\u2019s opinion in your favor. <\/li><\/ul>\n\n\n\n
- Over 60 percent of content marketers say blog content drives generic traffic to their websites.<\/li><\/ul>\n\n\n\n
- Blogs provide at least one more channel for your eCommerce business.<\/li><\/ul>\n\n\n\n
![\"Android](\"https:\/\/i0.wp.com\/citrusleaf.in\/blog\/\/wp-content\/uploads\/2020\/08\/android4-1-1024x536.png?resize=790%2C414&ssl=1\")
<\/a>Android vs iOS Mobile App<\/figcaption><\/figure>\n\n\n\n Given these facts, it\u2019s clear that no eCommerce business that\u2019s serious about staying in the market can afford to ignore blogging, therefore you can start blogging<\/a> and make your small eCommerce business grow rapidly.<\/p>\n\n\n\n
Importance of Blogging for Ecommerce<\/h3>\n\n\n\n
Now that we\u2019ve seen five key elements about the importance of blogging for eCommerce businesses, let\u2019s discuss some of these and others in detail.<\/p>\n\n\n\n
Blogging Helps Affiliate Marketing<\/h3>\n\n\n\n
Affiliate marketing is one of the best ways to promote any business and get customers. Generally, most affiliate marketers are bloggers. They write superb, honest reviews about your brand, products, and services in a manner that people love to read. And they also provide affiliate links from where these visitors to their blog can buy your products and services.<\/p>\n\n\n\n
When you provide an affiliate marketing program, there\u2019ll be hundreds or even thousands of bloggers that would sign-up to promote your eCommerce business. They\u2019ll write blogs that speak superbly about your company, brand, and it’s offerings. And blogs generally influence a buyer to place the order immediately. Obviously, you\u2019ll have to part with some affiliate commissions. But considering that blogging is offering thousands of sales channels for your eCommerce business, the expense is definitely worth every penny.<\/p>\n\n\n\n
Saves Advertising Costs<\/h3>\n\n\n\n
Regardless whether you open own blog on the business website or a separate one, pay bloggers to write or post your content, blogging helps you save a mini fortune that would otherwise be spent on conventional offline marketing and advertising in print and electronic media, hoardings and other such channels. <\/p>\n\n\n\n
Promoting a blog costs far lesser than conventional advertising in many ways. As an eCommerce business, you can hire a content writer and a digital marketer to promote your brand and its wares online. And this helps your blog to reach millions of people worldwide. This wouldn\u2019t be possible through conventional advertising since it is limited by space and cost.<\/p>\n\n\n\n
Build Email List<\/h3>\n\n\n\n
Building an email list is very important for every eCommerce business<\/a>. It helps you to stay in touch with customers, send updates about your products and services, new launches and innovations, price drops and promotions, and lots more. However, nobody is going to part with their email unless there\u2019s some benefit for them. And if you have a superb blog, people will definitely provide you their email and sometimes, contact numbers too.<\/p>\n\n\n\n
A lot of businesses mistakenly believe that email marketing is thing of the past, archaic, or even redundant in today\u2019s era of instant messengers. However, that\u2019s not the case. People definitely read an email if it\u2019s about something they would love to hear or know. On the other hand, people are more likely to ignore or discard an instant message such as SMS or WhatsApp message thinking it\u2019s a spam.<\/p>\n\n\n\n
- Blogs provide at least one more channel for your eCommerce business.<\/li><\/ul>\n\n\n\n
- Over 60 percent of content marketers say blog content drives generic traffic to their websites.<\/li><\/ul>\n\n\n\n
- Consumer surveys reveal blogs are read by 60 percent buyers before making a final decision. Hence, blogs can swing a customer\u2019s opinion in your favor. <\/li><\/ul>\n\n\n\n
![\"Hire](\"https:\/\/i0.wp.com\/citrusleaf.in\/blog\/\/wp-content\/uploads\/2020\/04\/hire-mobile-app-developers-patti-3-1024x117.jpg?resize=790%2C90&ssl=1\")
<\/a><\/figure>\n\n\n\n