Email marketing is one of the foremost marketing strategies. Email subscribers are an integral part of email marketing. Every business wants more subscribers, but most of them don’t understand how to get them?
Growing an email list can be complicated or like “too much work” at the beginning.
Here are a couple of ways to grow your email list:
The 10 Person Rule
The ten-person rule is identifying ten people around you who can enjoy your mails. They might be your friends, co-workers, neighbors… list ten names of individuals who want to find out more about your topic. Don’t stop until you’ve got ten actual names listed out.
If you can’t get to 10 people you recognize personally who would enjoy your emails, you need to re-evaluate your audience choice.
Please send your email to all the ten persons and ask them questions.
If you are doing this right, you’ll get ten new email subscribers
Discover What Your Audience Wants
In this second step, you need to spot who your audience is and what is going to capture their attention. Divide your audience into three parts:
- Your customers
- Your potential customers
- Anyone who interacts together with your potential customers
- Successful companies reached many subscribers following this strategy.
To make it work for your business, determine what gets within the head of your audience. What value are you able to offer? In other words, you would like to seek out what problem these people have and solve them with your content.
Write What Matters
Content is King, yes, that’s a fact and that will help you get your first 1000 email subscribers in just a couple of weeks.
Nobody is going to be curious about reading or buying your stuff without having quality content on your blogs. Always ensure to spend time in producing top-notch content and be consistent with growing your readership around your network.
Observe any top blog posts in your niche; most of the people don’t use freebies to create their email lists. They have already got the loyal readership, which is made on the idea of their content.
Focus more on creating problem-solving content. Whenever you write something, sell like mad to urge wider reach; after all, marketing is what makes your blog go viral within the end of the day.
Use opt-in forms at the top of your blog posts. If your readers like your stuff, they’re going to subscribe to your email list certainly. Nobody wants to miss the content worth sharing.
Talk About a Specific topic
Customers today are savvy and far more protective of their email addresses.
It’s personal information that they’ll only provide to someone they trust and if they believe they’ll get value from the exchange.
Don’t directly ask for subscribing for your emails, instead offer them something useful or some learning to make them curious about the topic. If they interested in the topic you are talking about, they are surely going to subscribe.
“Get a free course on writing great content” is way more potent than “join my newsletter.”
People want help solving their problems, and if you aren’t getting the email sign-ups or sales, it is because people do not understand how you help them solve their problems.
Instead of begging someone to check-in, make them interested in your services, and grow your email subscribers list.
If you aren’t sure the way to implement this, here’s a tried-and-true method:
Think about your audience. What problem might they be experiencing immediately in their life, associated with your topic?
Can you help them solve that problem?.
Please write down the steps they have to require. It might be five or 10; it doesn’t matter. Now write emails on each of these steps and bundle them together like an email course.
Offer it for free of charge on your blog or website.
Build relationships
When you’re building your email list, don’t forget it isn’t just a “list.” All your email subscribers are your connections with whom you need to maintain a healthy relationship.
There are real people behind those email addresses. Real people are reading your blog and selecting to check-in. Don’t blindly grow your list only for the sake of the numbers.
A massive email subscribers list filled with the incorrect people isn’t only useless; it’s frustrating and expensive. You won’t get results, your emails won’t get opened, and your business won’t grow.
The “growth in the least costs” mindset leads great business owners to resort to gimmicky list-building “hacks.”
Instead, specialize in your audience. Be intentional. If you specialize in serving, giving value, and solving problems, you’ll grow faster than you ever imagined.
Conclusion
If you want to start generating great results with your email list and get some email subscribers, it requires some extra effort. You need to explore new and creative ways to grow your subscribers. Evaluate your offerings and audience thoroughly and link them together with your content.
Use your own experience as guidance when creating an email growth strategy and use basic web design principles.
Improve click-through rate with contrast, better copy, and constant testing.
If you are looking for a marketing agency to guide you for building an effective email marketing strategy, contact us at sale@citrusleaf.in.