The marketing landscape is an ever-evolving sector, based on customers. Unfortunately, it means that marketers need to spend a huge time maintaining new marketing trends to entice the customer, instead of specializing in alternative ways to drive revenue. Marketing automation can help with this problem.
How can marketers get time to specialize in more important aspects? Well, the solution lies in ‘automating’ or ‘marketing automation.’
By simply adopting marketing automation technology, an organization can significantly save a marketer’s time and enable them to specialize in more important revenue building projects. These tools can help to automate numerous repetitive tasks like emails, campaign management, website analysis, and social media marketing.
In recent times, companies and marketers are increasingly adopting marketing automation software. According to the Ultimate’s Marketing Automation July 2019 update, over 51% of companies had already adopted marketing automation tools, and quite half B2B companies (58%) were interested in adopting the technology.
Increasing Trend of Marketing Automation Tools
Artificial intelligence (AI) and Machine Learning (ML) are playing a big part in bolstering marketing automation technology and helping to increase the adoption of technology among companies.
Marketing Automation Technology Forecast, Forrester had also predicted that the worldwide spending on marketing automation tools will pass $25 billion by 2023, which is approximately 14% of the annual growth rate.
So, if you as a marketer, aren’t using any marketing automation tools, then you ought to start to reconsider. Marketers got to choose the proper marketing automation tool that matches the dimensions and spread of their brand.
In order to select the foremost apt tool, marketers need to confiner strategy according to the usability, pricing, simple integration, capabilities around email, social media, content, eCommerce, CRM, and sales competencies, while choosing the proper marketing automation software.
Here are some of the best automation tools for marketing:
HootSuite is probably one of the top social media automation tools. With HootSuite you can monitor mentions of your brand, schedule posts for multiple platforms, and use analytics to find the simplest times to post content, in one dashboard.
HootSuite integrates with 35 social media APIs, including Twitter, Facebook, LinkedIn, and Instagram, and it also supports Google Analytics. It’s relatively inexpensive, with a 30-day free trial, and packages starting at $29 per month.
HubSpot is a marketing automation tool for Inbound Marketing and Sales. It was launched in 2006 and is headquartered in Massachusetts, us. The corporation had revenue of $271 million in 2016 with 34,000 customers across 90 countries and three,400 agency partners.
Hubspot is specifically designed considering small and medium-sized businesses. It provides marketing tools for web analytics, landing page, social media marketing, program optimization, content management, etc.
It is an Inbound Marketing Software that helps to launch marketing campaigns for a short time but in an efficient manner
Pardot was launched in 2006 by salesforce.com which is its parent organization with its headquarters in Atlanta, Georgia.
Pardot is legendary due to its exceptional services to its customers and builds a strong relationship with the client. Pardot product is straightforward to use and its interface helps in building effective campaigns.
Pardot is the best solution for small to midsize companies that are looking to streamline the efficiency of their marketing and sales teams. Pardot B2B Marketing Automation provides a strong and smarter marketing program for marketers.
Marketo is probably the simplest known marketing automation tool. It’s one of the foremost developed tools, with a full suite of features that not only help marketers manage email campaigns but also provide excellent tools for sales teams. Marketo also features a marketplace, called LaunchPoint, with dozens of integrations.
This automation tool is great for companies who need tools that transcend basic marketing automation. It’s neither the foremost expensive tool or the most cost-effective one. If you’re not getting to use the advanced functionality of the system, you’ll get similar results with one among the less costly tools.
Campaigners is a robust email marketing solution for all sizes of companies like small, medium, and enormous enterprises.
External data can be integrated with Campaigner so that it can filter out the customer addresses and sends the acceptable one to at least one email communication. Campaigners track the user activities, purchase, or shopping data and support the effective email campaign it sends to the user.
Userfox is another new player within the marketing automation space and is recently acquired by AdRoll. The combined power of the AdRoll and Userfox teams means exciting things for the longer term of their product. Userfox can be trusted to deliver some amazing talent and features because one among their co-founders previously worked with Woopra.
SendinBlue automation tool offers services like email marketing, SMS campaign, and transactional emails. It does not require any specific skills to make email designs or templates using SendinBlue.
The interface is so simple to use with a haul and drop facility and customized template gallery which helps to make an easy but unique email template. This email template is supported by all kinds of mobile devices with any version.
SendinBlue offers various plans and therefore the lowest one starts at $7.37 per month. This plan includes unlimited contacts and 40,000 emails. There are various other features like importing contacts from another platform, customized contact search, responsive email design, campaign reporting, trigger marketing email as per the user interest, etc.
We have mentioned some of the best and most-suited marketing automation tools, but more can be added to the list such as Oracle Eloqua, ActiveCampaign, LeadSquared, etc. These tools help to streamline the marketing process in an easy manner and help marketers focus on other important aspects.