Social media marketing is a popular trend among businesses to interact with their target audiences. According to a report, nearly 92% of companies use social media as their foremost marketing tool. For starters, social media can help you build brand recognition, foster a community around your business, and grow your bottom line.
Social media users are continuously increasing globally and expected to hit billions in the coming years. If you are getting started with Social Media for business, the sole options are the social media giants like Facebook, Twitter, Instagram, and LinkedIn.
There are social media platforms also which are:
Pinterest – This allows us to share visual content, like images and infographics.
Reddit – It allows users to share and prove their knowledge in specific sectors, and have interaction with a devoted community.
But with numerous platforms, each offering various things, select the right social media platform by analyzing your targeted audience.
How to Drive Website Traffic Through Social Media?
Here are some useful tricks to help you understand social media marketing.
Create a convincing profile
The primary thing people see when they click on any social media page is the user profile. Every social media platform, such as Twitter, Facebook, or Linkedin, includes a profile bio that displays the business or person’s information. Profile description is the right spot to inform everyone about your business and drop a link to your website.
If people have an interest within the sort of content you’re sharing and discussing, they’ll have the interest to know about your business.
Promote your blog content
Plenty of effort is required in writing content for a blog. But after publishing it, you recognize that even two months have passed, and only a few people have feasted their eyes. So what is the point of creating content if it is not reaching the audience? Hence, it is essential to promote blog posts on social media platforms.
Create a social media schedule to promote your old content and parallelly promote new blog posts.
Make Easy to Share Content
It’s great to know that people are reading your blog posts. If the content is easy to share, it will attain even more reach. Allow existing site visitors to share content published on your blog by embedding a social sharing tool. Some will also show the number of shares earned by each post. Over 41% of individuals measure the social influence of a blog by the number of shares it gets.
Publish the Content When the Audience is Active
What’s the point of posting on social media if your audience isn’t online to ascertain it? Sure, you would possibly get some hits, but it will only contribute to an increased bounce rate. The post will reach the maximum audience when it is posted during the peak time when your audience is most active.
Share visual content
Users quickly scroll down endlessly through their social media feed and bypass the content, which may be interesting or helpful. Share visual content to stop potential visitors from avoiding your content.
Visual content is more likely to urge visitors on social media than other sorts of content.
So, if you’re using visual graphics on a social post, you’ll position your content (and website links!) ahead of more ideal customers.
Include the following elements in your content:
These will make your audience more likely to click your social update and share it themselves.
Consistently Engage with the Audience
People tend to overlook the social aspect of social media platforms but affect marketing strategy as well. Social media is an exclusive platform where businesses can engage directly with their audience. They can answer inquiries and acquire feedback in real-time, and improve the experience people have with the brand.
Engaging with the audience is additionally an efficient way to drive traffic to your website.
When the audience tweets on your company posts, or otherwise engages with your business, fight back. The audience will be more interested in the brand that interacts with them. Their interest creates the right opportunity for companies to demonstrate the business’s value.
Contribute to relevant forums, ask or answer related questions, share your knowledge, experience, and links.
Optimize Call-to-Action Strategy
Receiving low engagement on a useful post is disappointing. Businesses can increase click percentages on social media shares by using the right calls-to-action strategy. Calls-to-action tells a user to proceed with the inquiry.
Use CTAs in blog content and landing pages of your website, as they’re great for convincing the audience to click-through to your site on social media!
Always remember that you’re only adding CTAs to content, which will benefit your audience. Please don’t make it seem like you’re sharing clickbait.
Paid social advertising:
Social advertising is an efficient way to reach new people that haven’t yet heard of your brand or website. But what if you’re battling driving traffic to your website through social media?
If you’ve enough marketing budget, social advertising is worth experimenting with.
Consider giving a try at Facebook ads, create a Saved Audience of individuals who are likely to have an interest in your brand. Optimize campaign for Link Clicks, and kit your social advertising towards your ideal customer’s stage within the buying journey.
All these social media marketing tricks will enhance website traffic. Implementing ways to drive traffic through social media will result in more conversions. With ever-changing marketing trends, social media platforms are going to be in the race.
If you are looking for a digital marketing agency for implementing the right marketing strategy for your business, contact us at Sales@citrusleaf.in.